Sat, 10 December 2022
The Daily Ittefaq

Alia Bhatt's baby bump becomes fashion inspiration, launches maternity wear

Update : 01 Oct 2022, 15:15

Bollywood actress Alia Bhatt is launching her own line of maternity wear for moms-to-be to have a "bump-friendly" wardrobe. She took to social media on September 30 to make the announcement.

The mom-to-be took to her Instagram handle and made announcement of her new launch with a note.

"Two years ago, I started a children's clothing brand. Everyone asked why I'm doing a kids brand when I don't have kids. Now, I'm launching my own line of maternity-wear. I don't think anyone will ask why. But let me tell you anyway," she wrote.

Back in 2020, the famed actresses of Brahmastra launched a clothing brand for children Ed-a-mamma.

From baggy jeans to flowy dresses, the actress has raised the bar of maternity fashion a notch higher. 

Alia recently appeared in her promotion of the film Brahmastra.  She appeared in various costumes during the promotion of the film. One of the most popular outfits was when she arrived wearing the traditional dark pink Sharara set with “Baby on Board” printed on the back of the kurtas.

Adding a touch of her own personal style for making the clothes more bump-friendly, she said, "I added elastic to my favourite jeans, designed shirts that I didn't have to share with my husband, and wore flowy dresses so as to not invite any unwanted belly-touching. Comfort took priority over any 'airport looks.' What started off as me trying to fill a gap in my existing wardrobe, led to an entire maternity collection. And I can't wait to give you a sneak-peek tomorrow!"

Alia is now looking forward to the release of Rocky Aur Rani Ki Prem Kahani with Ranveer Singh and her Hollywood debut Heart of Stone in which she will share the screen with Gal Gadot.

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