Nagad, the mobile financial service of the Bangladesh Post Office, has reached a milestone of attaining some 8 crore customers.
The country's one of the leading MFS operators has gone past this landmark number recently as such quick onboarding of customers in only four years of its journey is really a great achievement.
Nagad on Sunday celebrated such an accomplishment together with the return of its brand ambassador and Bangladesh's cricket star Tamim Iqbal to international cricket after withdrawing his retirement decision. A cake was cut at Nagad's head office to mark these two joyous occasions, said a press release.
Responding to Prime Minister Sheikh Hasina's call, Tamim Iqbal withdrew his retirement. Later, he came to Nagad's office yesterday to congratulate the company on its success in reaching a customer base of 8 crore, reports BSS.
During the time, Tamim Iqbal said, "Nagad will play a pivotal role in building a cashless society. It will continue to go ahead and acquire more customers at a pace even faster than it has reached the 8-crore milestone."
Tamim believes that Nagad is playing an important role in Bangladesh's transition towards a cashless society as planned by Prime Minister Sheikh Hasina.
Prime Minister Sheikh Hasina formally inaugurated the functioning of Nagad on March 26, 2019. In January of 2020, the company reached a milestone of 1 crore customers. In August of the same year, its customers increased to 2 crore. In 2021, Nagad's customers reached 3 crore in March, 4 crore in April and 5 crore in June. The number of its customers surpassed the milestones of 6 crore and 7 crore in February and December 2022 respectively.
This time having achieved the 8-crore landmark, Nagad has now become an MFS provider of having the highest number of customers in the country. Nagad has acquired about 51,000 on average a day over the last four years with its daily transactions now hitting Taka 1,200 crore on average.
Nagad's success in becoming customers' first choice as well as its robust growth in transactions highlights its continuous innovations and introduction of products and services tailored to meet ever-changing consumer demand.
Talking about the milestone of attaining 8 crore customers, Tanvir A Mishuk, founder and managing director of Nagad Limited, said, "The positive response that we've been receiving from our customers over the last four years encourages us to go for new innovations and expand our services. We want to bring all kinds of financial transactions of all people in our country to a digital platform. In this way, Nagad will contribute to the country's socioeconomic development."
Riding on Nagad's such innovations, social safety net allowances and education stipends are now being disbursed through this MFS carrier. Besides, Nagad is distributing government aid and allowances of different ministries.
