Bollywood superstar Aamir Khan will be hosting the IPL 2022 final and will unveil the trailer of his upcoming film ‘Laal Singh Chaddha’ on television on May 29.
As a unique promotional strategy, Aamir Khan will release the trailer of his movie during the second strategic timeout of 2.30 minutes of the first innings on world TV on May 29th during the IPL finale at the Narendra Modi Stadium in Ahmedabad.
From releasing the song without any visuals to highlighting singers, lyricists, composers and technicians, Aamir has come up with unique strategies to promote his upcoming release. Releasing the trailer during an IPL match is one of the unique promotions ever done in history. This goes beyond a normal marketing plan devised by the makers where the audience will watch the trailer for the first time on a TV.
Confirming the news, the makers of the film shared a funny video on their social media. In the video, Amir announces the release of the trailer of Laal Singh Chaddha in the conclusion of the IPL during the first innings and second strategic timing.
The actor will host the finale from 6 pm (IST) onwards on the Star Sports network and Disney+ Hotstar. From releasing songs without visuals to putting singers, lyricists, composers, and technicians in the spotlight, Aamir has gone out of his way to come up with unique strategies to promote the upcoming release.
‘Laal Singh Chaddha’, produced by Aamir Khan Productions, Kiran Rao, and Viacom18 Studios, also stars Kareena Kapoor Khan, Mona Singh, and Chaitanya Akkineni. The film, which is the Indian remake of the 1994 Tom Hanks classic ‘Forrest Gump’, has been directed by Advait Chandan, who earlier directed ‘Secret Superstar’. The film is set to arrive in cinemas on August 11.