Hyundai Motors Pakistan took to its social media handles to support Pakistan's Kashmir Solidarity Day that falls on February 5. Hyundai Pakistan Twitter handle tweeted: "Let us remember the sacrifices of our Kashmiri brothers and stand in support as they continue to struggle for freedom."
The tweet that has been already deleted was noticed by Indian Twitter users and it led to the boycott trend.
Several angry Twitter users claimed that they would cancel their bookings with the South Korean automotive conglomerate and switch to Indian car companies.
Kia Motors, which is also owned by Hyundai Motors, also posted a similar post on its social media platforms. Kia also later issued an apology.
At the same time, on February 5, when KFC and Pizza Hut also acted like this, the anger of Indian users flared up and #BoycottKFC, #BoycottDominos and #BoycottPizzaHut started trending on Twitter. Later the companies had to apologize.
Dominos put itself in the boycotting position by supporting the neighbouring countries movement. "The nation is one in support of our beloved Kashmiris, may they live as a sovereign nation soon - Let's come together and stand for Kashmir," the post read, along with an image showcasing the company's logo.
KFC on Monday apologized after public outrage over Kashmir-related posts on social media. The posts of the company’s Pakistan-based franchisee on social media have supported the separatists of Kashmir.
A message released from the official account of KFC India on Twitter said, “We sincerely apologize for the post, which was published on some of KFC’s social media channels from outside the country. We respect India and are committed to our resolve to serve all Indians with pride.
Pizza Hut is issuing a statement that it does not condone, endorse or consent to the content of any post circulating on social media. The company said that we stand by our commitment to serve all our brothers and sisters with pride.