If you thought social media was only for having fun and wasting time, think again. You can do much with social media other than just games and entertainment. Social media have become an invaluable tool, especially when searching for a job, as well as getting a boost in your job skills. It is a convenient way to reach out to a large audience easily.
Discover your niche
Think about exactly what makes you unique—from your skill set to your interests—and tailor your social posts to highlight those things.
Plan ahead
Do you know what type of status updates do best with your network? Every week or so, assess your progress. Social media may look spontaneous, but true mavens actually plan their content ahead of time so it flows.
Build your community—and engage with it
Networking is a powerful tool in real life, and the same goes for the world of social media. Make friends and professional contacts by liking and commenting on photos and sending messages—and be sure to respond when other people do the same.
For those with a small following, there are a few tricks that will attract like-minded people. If you want somebody to follow you, like two of their photos and comment on one. That's a good way of raising your hand and getting them to notice you. The strategic implementation of hashtags to help other users find your content. Your most impactful hashtag, the one with the most followers, should be your first hashtag. And your least competitive hashtag, the one that doesn't have as many people playing in that space, should be your last hashtag.
If you're looking for work, say so
Don't be shy! Let your community know if you're on the hunt for new opportunities. If you need a job or are hoping for new freelance contracts or specific experiences, write a brief post that lists your interests and skills and directs people to message you with leads. You can even end your post with a specific question that you want people to answer.
Beware of posting sensitive content
What you share is up to you, but religious or political opinions, nude photos, snotty tweets and angry rants can live forever through the magic of screen capping—and a potential employer might see certain content as a red flag. If something happened in your personal life or at work, jumping on Twitter to gossip about it or throw someone under the bus may get people worried about working with you in the future.
